HTML5 Video - Oh the possibilities!

Normally, we here at ATLB try and bring you legal issues relevant to the Austin tech world, but I recently stumbled across and my first interactive, multi-window HTML5 video, and despite the lack of legal issues, I had an overwhelming desire to share it. Showcased as a "Chrome Experience,"  Google and Chris Milk teamed up with the band Arcade Fire to produce an extremely creative music video to the song, "We used to wait" (a great track). The site, The Wilderness Downtown, provides a look into the future of not just music videos, but a videos across the board. An interactive multi-window experience allows the user to connect with the music, the story of the video, and provides some serious nostalgia for someone who hasn't been home in awhile (my then teary-eyed girlfriend can attest to that). 

I look forward to the next generation of videos and the creative music and film directors that will no doubt utilize this new format. I can already hear myself 6 months from now, "I can't believe I was so amazed by that Arcade Fire video."

 

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